ISSE Carmel – Part I

September 2, 2012 6 Comments

Last week I had the pleasure of attending ISSE Carmel, a two day experience for Wedding Industry entrepreneurs. ISSE stands for Inspired Smart Success Experience and is a series of events hosted by ISS founder and business mentor, Stacie Francombe. When I found out they were coming to Northern California, I had to be part of it! The event was held at the lovely Holman Ranch in Carmel Valley. Never been to Holman Ranch? You are missing out! Check out this photo shoot we did there last year. Luckily, I registered for ISSE early enough to get a room on the property! The two day experience was fun, informative and intimate.

On Day 1, the very first thing we were instructed to do (after dancing that is) was write down what inspires us and our dream. These are always evolving for me, but I wrote the first thing that came to mind, which you can see in the photo above. With clear intent we are more like to achieve our dreams.

The speakers throughout the ISS experience were beyond impressive. Each Wedding Industry expert graciously shared their experience, knowledge and mistakes (yes, apparently they make mistakes too). I left with new confidence, new goals, and the steps to get there. To avoid writing a novel, I am going to share one memorable quote from each speaker with a short bio. No easy task, since there were so many insightful and inspiring messages.

“The second you are comfortable, do something different.” – Wedding photographer, Robert Evans

Robert Evans has shot many notable weddings, such as Brad Pitt and Jenifer Aniston, Tom Cruise and Katie Holmes, and Miranda Lambert and Blake Sheldon to name a few.

“Do what you love and you will attract those that love what you do.” – Wedding planner & designer, Jill LaFleur, of La Fleur Weddings & Events.

A self-admitted shoe-aholic who won’t be caught in anything but heels. I had instant admiration for Jill. She is quite inspiring. You can read her full bio here.

“You want your logo to be tattoo-able as in it expresses you so well that it is something you would tattoo on yourself.” – Summer Watkins of Grey Likes Weddings

Summer is the voice behind beautifully curated wedding blog, Grey Likes Weddings. Browse the site for beautifully creative, clean and stylish wedding inspiration.

“I go to Chanel and I have this dopamine rush.” – Young Martin, founder of Wildflower Linen

Ok, so  I realize this is a strange quote out of context, but I had to capture her personality. Young is a storyteller, and a hilarious one. So many insightful messages were layered within her honest story of building her business and the mistakes she made. This quote was an anecdote to express the experience your clients should have when they meet with you – that “gotta have it” mentality. I think we can all agree her linens do just that!

Pictured above: Me and Stacie Francombe, founder of ISS

Day 1 concluded with a fabulous party, which included cocktail hour at sunset, dinner under the grape-vined trellis, dancing in the barn and a fun photo box! The speakers stayed for the festivities and Preston Bailey, scheduled to speak the next morning, made a surprise appearance. It was great to get one on one time with the panelists and have ample time to network. Not only did I obtain a wealth of knowledge from the speakers, but I made valuable connections with many of the attendees. The setting truly allowed for optimal networking to build key connections. I’m really looking forward to staying in touch and collaborating with the wonderful professionals I met through ISSE Carmel.

Stay tuned for Part II for more memorable quotes, including one shocking mention from The Preston Bailey.




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  6. Tami Zachman
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